Flickr Marketing

Why doesn’t Flickr go to weddings, high school graduations and the such and hand out free subscriptions to Flickr. Promote it exactly as the way to share all your photos with the relatives without having to email around a bunch of photos or hand out cds. This has to be the cheapest and best way to promote Flickr I can think of and I wonder why it isn’t done. Does Flickr do this already and I haven’t heard of it?