iPhone Apps Need Low Starting Hurdles – Jakob Nielsen’s Alertbox

Most mobile applications are used only intermittently, so they must be especially easy during initial use. In particular, upfront registration shouldn't be required before users experience an app's benefits.

via iPhone Apps Need Low Starting Hurdles (Jakob Nielsen’s Alertbox). This makes a lot of sense but it also means for an application you have to re-think the normal use paradigm (demo video and register to use).



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