“What if instead of adding new features, a company concentrated on making the service or product much easier to use? Or making it much easier to access the advanced features it already has, but that few can master? Maybe what they lose in market share in one area will be more than compensated for in another area. In a lot of markets, it’s gotten so bad out there that simply being usable is enough to make a product truly remarkable.”—Kathy Sierra
via Make Less More – 52 Weeks of UX. What if indeed. I distinctly recall one commercial software project that had a glowing review due to this.
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