The other thing I neglected to mention, and I think it’s important, is that this is all taking place at the executive and upper-management levels. The engineers — at both companies — are neither prepared nor relishing this. I have sources at both companies (more at Apple than Google, unsurprisingly, but more at Google than just about any company other than Apple), almost all of whom are engineers and none are “executives”, and the word that keeps popping up regarding this situation is “weird”. That there’s a meeting at Apple where Google comes up, or vice versa, and the managers are talking about waging war — vicious, angry talk.
via Daring Fireball: Generals’ War. That jives with my intuition of those companies.