Dustin Curtis – Create the Filter

There needs to be a human filter that prevents mistakes like these from becoming part of the company’s experience. The CEO, or the design director, or someone with a huge amount of power at Heinz should personally use every one of its products for some arbitrary amount of time before it is approved to be sold. If it’s crappy, or if it has any deficiency, then don’t fucking sell it. There, easy. Now, as long as that person at the top with power has some amount of understanding of what it means for a product to be awesome, your company cannot sell crap.

via Dustin Curtis – Create the Filter. I couldn’t agree more, it’s a real skill for a company to allow only the best to be created, someone has to have the ability and skill to say “this sucks, just fix it”.