02 Sep

ongoing – A Story of O

“You don’t get it. The central relationship between Oracle and its customers is a business relationship, between an Oracle business expert and a customer business leader. The issues that come up in their conversations are business issues.

“The concerns of developers are just not material at the level of that conversation; in fact, they’re apt to be dangerous distractions. ‘Developer mindshare’… what’s that, and why would Oracle care?”

via ongoing – A Story of O. Who needs to influence the developers implementing your solutions instead just use get the managers in charge to force a decision. Why make the people on the front lines of your product happy? Because it wins may more accolades and a greater push from the developer community for that solution and that changes the industry as a whole over time. Think of Google, Apple and Mozilla, even Microsoft on occasion. Overall Google and Mozilla win my by miles at winning the “hearts and minds” of developers and they are richly rewarded in-return.

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