We talked about it for a bit and came up with this basic goal: Let’s make it really easy for our customers to quickly rate our customer service every time we talk to them. It’s not rocket science, and it’s not a breakthrough idea, but it wasn’t something we were doing. It was time we experimented with the concept. We’d write some software and try it out. We’d call the app Smiley.
via Signal vs. Noise – Smiley: An app in 24 hours. 37signals shows how they went from concept to finished product in 24 hours. The great thing is that it’s a pretty simple app, but seems like a solid concept and well executed.