Easy to use, accessible websites and beautiful, meaningful aesthetics are not mutually exclusive. The key is to apply style and aesthetic design appropriately. We need to think about who and what we’re designing for and ask ourselves why we’re applying a certain kind of aesthetic style to our design. If you do this, there’s no reason why effective, functional design should come at the expense of jaw-dropping, meaningful aesthetics.
Web designers need to understand the differences between functional design and aesthetic design but, even more importantly, they need to know how to make them work together. It’s combining these elements of design successfully that makes for the best web design in the world.
via 24 ways – Beyond Web Mechanics – Creating Meaningful Web Design. So true and so important to remember, not all sites need look alike the design should reflect the individuality of the site.