I know, I know, this is a rant. But it’s a rant with a point:
Fill in your own forms. Make your executives do it. Watch customers do it. See what your competitors are using. Improve the form. Don’t use pull down menus for more than 12 choices unless there really is no choice.
"Good enough" is a hard call, but I think we can agree that most online forms, aren’t.
via Seth’s Blog – Sadly stuck with the status quo. Easily the best way to improve customer facing aspects of a company is for top executives to have go through all of what you expect your customers to do.