Coding Horror – Trouble In the House of Google

People whose opinions I respect have all been echoing the same sentiment — Google, the once essential tool, is somehow losing its edge. The spammers, scrapers, and SEO’ed-to-the-hilt content farms are winning.

Like any sane person, I’m rooting for Google in this battle, and I’d love nothing more than for Google to tweak a few algorithmic knobs and make this entire blog entry moot. Still, this is the first time since 2000 that I can recall Google search quality ever declining, and it has inspired some rather heretical thoughts in me — are we seeing the first signs that algorithmic search has failed as a strategy? Is the next generation of search destined to be less algorithmic and more social?

It’s a scary thing to even entertain, but maybe gravity really is broken.

via Coding Horror – Trouble In the House of Google. I’m seeing this start cropping up as well where Google seems to be failing in filtering out spam or content farm sites.

Justin graduated from Texas Tech University with a bachelor's degree in Computer Science. Justin relishes programming and learning more about anything and everything. When not working as a Web Developer with Loadsys, Justin occasionally gives talks at the local PHP Meetup. In his free time, Justin enjoys backpacking and reading science fiction books.

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