06 Jan

52 Weeks of UX – Knowing Your Audience: Lessons from the Gaming Industry

Now that we’re settling in to play our new, more-amazing-than-ever video games procured over the holidays, it makes sense to ask: “What can the UX folks learn from the wildly successful gaming world?”

In a word: audience. The video gaming marketplace’s vibrant success over the past five years is marked by leaders who focus on very different, specific audiences. Nintendo has won a following of people who prefer local, group-oriented, and physical experiences. Microsoft’s XBox platform has focused on hard-core, online gamers. Apple’s mobile devices are focused on quick, entertaining games that you can play on the go. These companies succeed in great part by understanding their target audiences and designing both hardware and software to support their anticipated behaviors, just like UX designers do.

via 52 Weeks of UX – Knowing Your Audience: Lessons from the Gaming Industry. Very important tip for designing interfaces is recognizing the audience and thus the focus of the interface.

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