So, word to all the designers out there with keen clients on the list-building front. Sometimes permission can be a difficult topic to get get started on, but when it comes to ‘affirmative consent’, having your opt-in check-boxes unticked isn’t just about choice, its the law.
via Campaign Monitor – When it comes to opting-in for email, un-checked is best. Pretty simple don’t force people to uncheck a box to sign up for your cruddy newsletter, opt-in is a better design and better user experience.