The Invisible – How the iPhone mail app decides when to show you new mail

That is, if you are less than three messages down into your inbox, you’ll be returned to the top when you get a new email. Any more than this and you’ll stay where you are. Send yourself an email and try it.

This is serious attention to detail. It’s not something people will show off to each other on the bus, or something that you can put on an advert or trumpet on a feature list. It just makes the app a bit quieter and a bit more well behaved. The addition of this extra detail has made the app less visible than if the detail wasn’t there. Lovely.

via The Invisible – How the iPhone mail app decides when to show you new mail. Do you even need to know that this was done by Apple to know only Apple cares that much to work on this?


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