06 Feb

Daring Fireball – The Daily Wait

I’ve been reading The Daily each day since its debut Wednesday. Three days, three issues. My opinion of it has declined each day. Until I see an updated version of the app, I’m done with it. I noticed yesterday that it took way too long to load the day’s new issue. Today, I timed it. From the time I tapped the icon on my home screen until I could read a single page, today’s issue took one minute and twenty seconds. And to be clear, that was over a reasonably fast Wi-Fi connection.

One minute, twenty seconds. For over a minute of that time, this is all that I saw. At that point, it’s already a lost cause. There’s nothing the actual content or interface of the app can do to make up for the fact that it takes way too long to see anything at all. Imagine a paper newspaper that was wrapped in an envelope, and the envelope was so difficult to open that it took over a minute before you could see the front page of the issue. Who would buy that newspaper? No one, that’s who. And I suspect that’s who’s going to read The Daily, unless they fix this, and soon.

via Daring Fireball – The Daily Wait. Even more on how long The Daily takes to load and why it’s such an awful user experience.