13 Mar

Marco.org – Moving on from iPad “office productivity” apps

The iPad isn’t really a great “office productivity” device, in the traditional PC sense. It can be used that way in some cases, but it’s rarely the best tool for the job.

It seems that Apple has discontinued the Keyboard Dock with the launch of the iPad 2, which confirms that they saw it as a temporary hack, too. And rather than issue a huge update to the iWork productivity apps, they branched out into different uses with iMovie and Garage Band, and beefed up the graphics processor more than any other upgrade to strongly benefit games.

I don’t think this was their plan from the start — I think Apple didn’t know any better than we did, a year ago, whether the iPad was going to end up as a productivity device in practice. They probably thought, like we did, that it would replace laptops a lot more often.

Apple is now adapting to the market’s actual use by retreating somewhat from office productivity and pushing strongly into new territory — casual media creation — to see if that gets a stronger uptake in practice. I think it will be a lot more interesting than office productivity, but there’s still a lot of work that needs to be done in iOS to make it practical (especially regarding file transfers with computers).

via Marco.org – Moving on from iPad “office productivity” apps. This makes a fair amount of sense and explains why I’m still not that interested in the iPad personally, casual media creation isn’t interesting to me.