11 Apr

NYTimes.com – Amazon to Sell Cheaper Kindle Supported by Ads

Amazon is shaving another $25 off the price of its Kindle e-reader, this time with the help of advertisers.

The newest Kindle is $114. Amazon will sell its e-book reader at the lower price by showing ads as screen savers and at the bottom of the home screen, and by selling special offers, similar to Groupon and other daily deal sites.

via NYTimes.com – Amazon to Sell Cheaper Kindle Supported by Ads. Uggh, really Amazon, not only is advertising not really your thing but only 25 dollars off. Forcing consumers to read/see ads but save them basically nothing just feels cheap. If it was priced between $50 and free, then it becomes an interesting idea. The biggest question I have is who wants to advertise to a group of consumers for whom $25 is enough to sell them on putting up with ads? Phrased differently who want’s to advertise to a group of consumers for whom $25 is enough for them to decide for/against a product?