When folks ask us about how to justify spending money on email marketing, we’re pretty quick to respond with two words – it works. With email returning $42 on every dollar spent in 2010 (by far out-performing catalogs and direct mail), it’s a very attractive marketing tactic with immediate impact. However, hip pockets aside, what’s largely overlooked is its ability to develop brand awareness.
via Campaign Monitor – Successfully building brand awareness with email marketing. Email marketing defiantly works to get me interested in purchasing a product.