Campaign Monitor – Successfully building brand awareness with email marketing

When folks ask us about how to justify spending money on email marketing, we’re pretty quick to respond with two words – it works. With email returning $42 on every dollar spent in 2010 (by far out-performing catalogs and direct mail), it’s a very attractive marketing tactic with immediate impact. However, hip pockets aside, what’s largely overlooked is its ability to develop brand awareness.

via Campaign Monitor – Successfully building brand awareness with email marketing. Email marketing defiantly works to get me interested in purchasing a product.

Justin Yost is a full-time Software Engineer and a part time educator. A graduate of Texas Tech University with a bachelor's degree in computer science, Justin relishes programming and learning more about anything and everything. When not working, Justin occasionally gives talks at the local PHP Meetup. In his free time, Justin enjoys backpacking and reading science fiction books.

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