The Financial Times on Tuesday introduced a mobile Web application aimed at luring readers away from Apple’s iTunes App Store, throwing down the gauntlet over new business conditions that Apple is set to impose on publishers who sell digital subscriptions via iTunes.
A number of publishers have expressed their displeasure with Apple’s plan to retain 30 percent of the revenue from subscriptions sold on iTunes, and to keep customer data from such sales, beginning at the end of June. At the same time, mobile applications are a fast-growing source of new readers and revenue, so publishers have been reluctant to pull their applications from the iTunes store.
via NYTimes.com – Financial Times Introduces Web App in Effort to Bypass Apple. The first big name publisher to switch to a web app for publishing and not deal with Apple’s 30% cut.