13 Jun

TechCrunch – Groupon Was “The Single Worst Decision I Have Ever Made As A Business Owner”

Since she wrote the post, she’s heard from other businesses who have had similar experiences. “What was the saddest part of it for me was that this had had happened to a lot of businesses but because no one had ever said anything we all just assumed (and myself included) we just assumed we were bad business people. That we just didn’t know what we were doing. If everyone loves Groupon so much, we must be wrong.” She estimates that she lost $10,000 in hard costs. Other businesses she heard from claim far greater losses.

The Groupon experience has soured her on similar forms of marketing. “Our most successful advertising is through Facebook. And that’s free. Even offering deals through Facebook, which is also free.”

via TechCrunch – Groupon Was “The Single Worst Decision I Have Ever Made As A Business Owner”. The more I read about Groupon the more I want this business to just go away.

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