29 Jul

TIME – It Just Doesn’t Work: Why New Tech Products Are Increasingly Unsatisfying

When Steve Jobs is delighted with a new Apple product — which, as you may be aware, he usually is — he flatters it with three simple words: "It just works." Anyone who tried Apple’s Mobile Me service in the months immediately following its release knows that reality doesn’t always live up to Jobs’ promise of magical simplicity. But at least the company tries to make things just work. Lately, though, I’ve been wondering whether some of its competitors are doing the same.

I’ve been reviewing technology products for 20 years now. I’ve seen it all, from products that were amazing from the get-go (the first PalmPilot comes to mind) to ones that were downright hazardous (a mouse that caught on fire). But there’s never been a time when so much of the new stuff I look at is so very far from being ready for mass consumption. Sometimes it’s a tad quirky; sometimes I can’t get it to work at all. And when I call the manufacturers for help, they’re often well aware of the problems I encountered.

via TIME – It Just Doesn’t Work: Why New Tech Products Are Increasingly Unsatisfying. Count me in the camp of disliking businesses that release half-completed products. The best business model is releasing products that make customers happy.