But what is most interesting about its emphasis on the ACSOI metric is that, deep down, Groupon knows what we all know: good investments are profitable investments. It was simply not enough for the firm to report earnings and explain that it was investing for growth. Rather, Groupon felt the need to include a metric of profitability, no matter how contrived, that was actually positive.
via Harvard Business Review – Groupon Doomed by Too Much of a Good Thing. Oh Groupon, I feel like you just need to go back in time when it was cool if you weren’t making money.