31 Aug

The Ad Contrarian – Advertising And The Future Of Apple

After Steve Jobs stepped down as CEO of Apple last week, speculation about the company’s future began immediately.

The consensus seemed to be that Jobs built a strong culture, hired smart people, and taught a way of thinking that will serve Apple well in the future. The story line went like this– while Jobs will be missed, he is no longer essential to the future of the company and it will go on brilliantly without him.

I don’t buy this for a second. Genius is non-transferable.

via The Ad Contrarian – Advertising And The Future Of Apple. Not a bad negative outlook of Apple post Steve Jobs, it starts with a pretty good premise but the conclusion doesn’t jibe. For instance I don’t think anyone argued Apple would stay the same or even that it should. Apple will change. The larger question and worry is, is Apple still the innovative company that it was under Steve Jobs? Would such innovations as the iPad (creating a whole new market) or the iPod (dominate per-exisiting market with superior technology and design).

The argument that genius doesn’t transfer is a smoke-screen, it’s a stupid question with a stupid answer, and doesn’t get to the heart of the matter. Is Apple able to remember the lessons of Steve Jobs and maintain it’s identity in the face of the man who created that identity no longer present? That’s the real question and the only one that matters.

If Apple is able to maintain it’s identity then it won’t ever hire people without vision and taste and turn into something other than maker of products at the intersection of Liberal Arts and Technology.