01 Jan

Subtraction.com – Subscribing to The New York Times

The total customer experience here is haphazard at best, and, at worst — I hate to say this because I am still friendly with many people at the company, but in truth there’s no way around it — it’s insulting. It shows a certain amount of disrespect to customers for a company to choose not to present a full accounting of available offers, displayed plainly and in an easy-to-compare chart, so that anyone can fully understand all of the options and decide quickly.

Why would it be so hard to be as explicit that? I ask that rhetorically, but from my experience as an employee I remember exactly why: The Times as a business remains both in thrall of and a prisoner of its old print mathematics, wherein pricing for delivery of the physical newspaper was complicated and subject to frequent and fleeting special promotions. By design, print subscribers were never sure if they were getting the best deal on their subscriptions, and that mentality has transferred over to its digital business. The result is sadly hostile to those looking to subscribe digitally, and gives the unmistakable impression that the company is gaming its customers.

Just for comparison, here’s how some other digital businesses price their products: Netflix is US$8 a month. Spotify is between US$5 and US$10 per month. Evernote is US$5 per month or US$45 per year. Birchbox is US$10 per month. Hulu Plus is US$8 per month. Flickr is US$25 per year. MLB.tv is US$25 per year. And so on. There is really no good reason that pricing for The New York Times couldn’t be as simple as that.

via Subtraction.com – Subscribing to The New York Times. Media companies respect their customers or maybe not.