Category: Marketing
NYTimes.com – Amazon to Sell Cheaper Kindle Supported by Ads
Uggh, really Amazon, not only is advertising not really your thing but only 25 dollars off.
J-P Teti – The iPad is 99% more open than any other computer
The iPad does more or at least is perceived as doing more, that’s truly is what matters.
Jeffrey Zeldman Presents The Daily Report – You are all in publishing!
Working on the web, means you are in publishing.
Web Standards Sherpa – Stop Hiding Behind Products
Generic terms don’t help customers they just frustrate them.
Contrast – Designing your sign up page
The initial sign-up page is the hardest for me to judge in terms of effectiveness.
Seth’s Blog – The limits of evidence-based marketing
I know this to be true, that evidence doesn’t tend to change people’s opinion on a subject, but darn it, evidence really should change people’s understanding of a subject.
NYTimes.com – How to Make Oatmeal . . . Wrong
Honest doesn’t make them quite as much money.
Seth’s Blog – How should you treat your best customers?
I love the thought of flipping the idea of what a best customer means.
Seth’s Blog – Pleasing
If I ever start a company this is going to be part of the company policy.
Drawar – Your Logo Is Not Your Brand
This is an idea that I tried expressing to some people after the Starbucks logo change.