Tag: marketing
FeeFighters – FeeFighters Loses BBB Accreditation Over Investigative Blog Post
I’ve always felt the Better Business Bureau was a little scammy, nice to know they can’t take criticism as well.
NYTimes.com – Deal Sites Have Fading Allure for Merchants
Oh yeah, right now is starting to look like a bad deal.
paidContent – More Bad News For Groupon: Sales Team Files Class-Action Suit
Obviously can’t speak to validity of this lawsuit but it wouldn’t shock me.
Locus Online Perspectives – Cory Doctorow: Why Should Anyone Care?
Cory Doctorow who certainly doesn’t seem to need traditional publishers, penning a nice piece in favor of publishers.
Wired – How Online Companies Get You to Share More and Spend More
Always neat seeing psychology at play especially with companies that excel at it.
Campaign Monitor – Successfully building brand awareness with email marketing
Email marketing defiantly works to get me interested in purchasing a product.
J-P Teti – The iPad is 99% more open than any other computer
The iPad does more or at least is perceived as doing more, that’s truly is what matters.
Web Standards Sherpa – Stop Hiding Behind Products
Generic terms don’t help customers they just frustrate them.
Contrast – Designing your sign up page
The initial sign-up page is the hardest for me to judge in terms of effectiveness.
Seth’s Blog – The limits of evidence-based marketing
I know this to be true, that evidence doesn’t tend to change people’s opinion on a subject, but darn it, evidence really should change people’s understanding of a subject.