03 Jan

Coding Horror – Trouble In the House of Google

People whose opinions I respect have all been echoing the same sentiment — Google, the once essential tool, is somehow losing its edge. The spammers, scrapers, and SEO’ed-to-the-hilt content farms are winning.

Like any sane person, I’m rooting for Google in this battle, and I’d love nothing more than for Google to tweak a few algorithmic knobs and make this entire blog entry moot. Still, this is the first time since 2000 that I can recall Google search quality ever declining, and it has inspired some rather heretical thoughts in me — are we seeing the first signs that algorithmic search has failed as a strategy? Is the next generation of search destined to be less algorithmic and more social?

It’s a scary thing to even entertain, but maybe gravity really is broken.

via Coding Horror – Trouble In the House of Google. I’m seeing this start cropping up as well where Google seems to be failing in filtering out spam or content farm sites.